Mikara Naidoo

Design Lead, Service Designer, Researcher

Mikara Naidoo

Design Lead, Service Designer, Researcher

We help consumer brands become more successful in a rapidly changing market.

In today’s connected world, advances in technology are resulting in the creation of new business models, products and services – and these changes are set to continue at an ever-increasing pace.

If an organisation wants to be successful in this brave new world, it needs to be faster, more focused and more flexible than ever before. Getting in shape for this challenge is not easy.

The most common answer to this is to rely on technology itself as the solution – with a huge range of new products and services in the market promising to deliver 'transformation'. However, although technology is the main cause of this accelerating disruption, it is not the answer on its own.

This means that technology-led transformation programs tend to be expensive, long and far less effective than they first appear.

Veriteer takes a different perspective – one focused on: - Organisational capabilities rather than technology solutions (”what can we do?”, not just “what do we have?”); and - Long-term evolution rather than short-term transformation (”what will happen after the project?”, not just “how do I run it?”). Our services start with strategy and finish with capability development.

We’re not interested in outsourcing, solution development or otherwise creating dependency in the brands we work with. We believe that this allows us to give a far more honest answer than many other agencies, (which is where our name came from), and to deliver far greater value than we could if we simply focused on doing technology a little bit better. Along with this comes our commitment to “Zero BS”.

We speak and write plainly, and focus on business problems using business language. There is never any need for buzzwords or “black box” solutions – we simply help you do stuff better.

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©2024 CampFire

A new frontier