Music

Product Design

E-commerce

UI/UX Learnerships in the real world

UI/UX Learnerships in the real world

UI/UX Learnerships in the real world

UI/UX Learnerships in the real world

Explore the Campfire-Umuzi collaboration in web design for musicians Ganja Beatz & Ava Like Lava. This case study delves into student-led design, client engagement, and innovative solutions in a real-world project setting

Explore the Campfire-Umuzi collaboration in web design for musicians Ganja Beatz & Ava Like Lava. This case study delves into student-led design, client engagement, and innovative solutions in a real-world project setting

Explore the Campfire-Umuzi collaboration in web design for musicians Ganja Beatz & Ava Like Lava. This case study delves into student-led design, client engagement, and innovative solutions in a real-world project setting

Explore the Campfire-Umuzi collaboration in web design for musicians Ganja Beatz & Ava Like Lava. This case study delves into student-led design, client engagement, and innovative solutions in a real-world project setting

Explore the Campfire-Umuzi collaboration in web design for musicians Ganja Beatz & Ava Like Lava. This case study delves into student-led design, client engagement, and innovative solutions in a real-world project setting

Explore the Campfire-Umuzi collaboration in web design for musicians Ganja Beatz & Ava Like Lava. This case study delves into student-led design, client engagement, and innovative solutions in a real-world project setting

3 Weeks - 2023

3 Weeks - 2023

3 Weeks - 2023

Timeline

Timeline

Umuzi

Umuzi

Umuzi

Training Partner

Training Partner

Training Partner

e-com in Music

e-com in Music

e-com in Music

Industry Niche

Industry Niche

Industry Niche

3 Weeks - 2023

Timeline

Umuzi

Training Partner

e-com in Music

Industry Niche

Meet the team

Meet the team

Alumni / Partner

Project management and communication tools such as Trello were used for maintaining Agile and Scrum methodologies.

In terms of design tools, Figma was the primary platform on which the design process was executed, collating research, planning the way forward, completing wireframes and the final prototype that was handed over. apart from that google slides, was used to resent the final project presentation.

Goals

Goals

1

Design a Responsive and Engaging Website to enable a digital presence beyond social media

Develop a website with essential elements like a landing page, about section, discography, and e-commerce functionalities.

1

Design a Responsive and Engaging Website to enable a digital presence beyond social media

Develop a website with essential elements like a landing page, about section, discography, and e-commerce functionalities.

1

Design a Responsive and Engaging Website to enable a digital presence beyond social media

Develop a website with essential elements like a landing page, about section, discography, and e-commerce functionalities.

1

Design a Responsive and Engaging Website to enable a digital presence beyond social media

Develop a website with essential elements like a landing page, about section, discography, and e-commerce functionalities.

1

Design a Responsive and Engaging Website to enable a digital presence beyond social media

Develop a website with essential elements like a landing page, about section, discography, and e-commerce functionalities.

1

Design a Responsive and Engaging Website to enable a digital presence beyond social media

Develop a website with essential elements like a landing page, about section, discography, and e-commerce functionalities.

2

Create Supporting Collateral:

Participants had the freedom to choose how to support the website launch, ranging from awareness campaigns to multimedia content.

2

Create Supporting Collateral:

Participants had the freedom to choose how to support the website launch, ranging from awareness campaigns to multimedia content.

2

Create Supporting Collateral:

Participants had the freedom to choose how to support the website launch, ranging from awareness campaigns to multimedia content.

2

Create Supporting Collateral:

Participants had the freedom to choose how to support the website launch, ranging from awareness campaigns to multimedia content.

2

Create Supporting Collateral:

Participants had the freedom to choose how to support the website launch, ranging from awareness campaigns to multimedia content.

2

Create Supporting Collateral:

Participants had the freedom to choose how to support the website launch, ranging from awareness campaigns to multimedia content.

3

Process Documentation and Presentation:

Document the design journey, showcasing the final design artifacts and the process behind them.

3

Process Documentation and Presentation:

Document the design journey, showcasing the final design artifacts and the process behind them.

3

Process Documentation and Presentation:

Document the design journey, showcasing the final design artifacts and the process behind them.

3

Process Documentation and Presentation:

Document the design journey, showcasing the final design artifacts and the process behind them.

3

Process Documentation and Presentation:

Document the design journey, showcasing the final design artifacts and the process behind them.

3

Process Documentation and Presentation:

Document the design journey, showcasing the final design artifacts and the process behind them.

Background & Challenge

Background & Challenge

Background & Challenge

Background & Challenge

Background & Challenge

Background & Challenge

This case study focuses on a collaborative project between Campfire, a practicing professional entity guiding students, and Umuzi, an organization committed to addressing youth unemployment through high-value tech and creative career training.


The Design Challenge

The challenge was to design a responsive website for two distinct musical artists, Ganja Beatz. This project aimed to encapsulate the artists' unique styles while ensuring functionality, user-friendliness, and a strong online presence. The task included creating key website features such as performance dates, discography, an about section, and e-commerce capabilities, alongside supporting materials like images and videos.


The Training challenge

This case study focuses on a collaborative project between Campfire, a practicing professional entity guiding students, and Umuzi, an organization committed to addressing youth unemployment through high-value tech and creative career training.


The Design Challenge

The challenge was to design a responsive website for two distinct musical artists, Ganja Beatz. This project aimed to encapsulate the artists' unique styles while ensuring functionality, user-friendliness, and a strong online presence. The task included creating key website features such as performance dates, discography, an about section, and e-commerce capabilities, alongside supporting materials like images and videos.


The Training challenge

Approach

Approach

The project was approached with a focus on real-world client engagement, crucial for the training of Umuzi's students. The process was divided into three sprints:


Sprint 1 - Research and Empathise: This phase involved in-depth research and understanding of the target market, creation of user personas, and competitor analysis. It set the foundation for a user-centric design.

Sprint 2 - Ideation and Usability Testing: This stage focused on creating low-fidelity solutions and conducting usability tests. High-fidelity wireframes were developed, along with the website's information architecture.


Sprint 3 - Crafting: The final sprint was dedicated to refining the design and content. This included developing a style guide, finalizing design mockups, and creating prototypes.



The project was approached with a focus on real-world client engagement, crucial for the training of Umuzi's students. The process was divided into three sprints:


Sprint 1 - Research and Empathise: This phase involved in-depth research and understanding of the target market, creation of user personas, and competitor analysis. It set the foundation for a user-centric design.

Sprint 2 - Ideation and Usability Testing: This stage focused on creating low-fidelity solutions and conducting usability tests. High-fidelity wireframes were developed, along with the website's information architecture.


Sprint 3 - Crafting: The final sprint was dedicated to refining the design and content. This included developing a style guide, finalizing design mockups, and creating prototypes.



The project was approached with a focus on real-world client engagement, crucial for the training of Umuzi's students. The process was divided into three sprints:


Sprint 1 - Research and Empathise: This phase involved in-depth research and understanding of the target market, creation of user personas, and competitor analysis. It set the foundation for a user-centric design.

Sprint 2 - Ideation and Usability Testing: This stage focused on creating low-fidelity solutions and conducting usability tests. High-fidelity wireframes were developed, along with the website's information architecture.


Sprint 3 - Crafting: The final sprint was dedicated to refining the design and content. This included developing a style guide, finalizing design mockups, and creating prototypes.



The project was approached with a focus on real-world client engagement, crucial for the training of Umuzi's students. The process was divided into three sprints:


Sprint 1 - Research and Empathise: This phase involved in-depth research and understanding of the target market, creation of user personas, and competitor analysis. It set the foundation for a user-centric design.

Sprint 2 - Ideation and Usability Testing: This stage focused on creating low-fidelity solutions and conducting usability tests. High-fidelity wireframes were developed, along with the website's information architecture.


Sprint 3 - Crafting: The final sprint was dedicated to refining the design and content. This included developing a style guide, finalizing design mockups, and creating prototypes.



The project was approached with a focus on real-world client engagement, crucial for the training of Umuzi's students. The process was divided into three sprints:


Sprint 1 - Research and Empathise: This phase involved in-depth research and understanding of the target market, creation of user personas, and competitor analysis. It set the foundation for a user-centric design.

Sprint 2 - Ideation and Usability Testing: This stage focused on creating low-fidelity solutions and conducting usability tests. High-fidelity wireframes were developed, along with the website's information architecture.


Sprint 3 - Crafting: The final sprint was dedicated to refining the design and content. This included developing a style guide, finalizing design mockups, and creating prototypes.



The project was approached with a focus on real-world client engagement, crucial for the training of Umuzi's students. The process was divided into three sprints:


Sprint 1 - Research and Empathise: This phase involved in-depth research and understanding of the target market, creation of user personas, and competitor analysis. It set the foundation for a user-centric design.

Sprint 2 - Ideation and Usability Testing: This stage focused on creating low-fidelity solutions and conducting usability tests. High-fidelity wireframes were developed, along with the website's information architecture.


Sprint 3 - Crafting: The final sprint was dedicated to refining the design and content. This included developing a style guide, finalizing design mockups, and creating prototypes.



Conclusion

This case study highlights the symbiotic relationship between web designers and musicians in creating a comprehensive digital experience. The project underlined the benefits of having real clients in training scenarios, offering Umuzi's students a practical, hands-on learning experience.

This collaboration not only enhanced the online presence of the artists but also provided invaluable industry exposure to the students, aligning with Umuzi's mission of enabling youth to access high-value tech and creative careers. The success of this project demonstrates the effectiveness of practical, project-based learning in bridging the gap between talent and opportunity in South Africa's challenging employment landscape.

This case study highlights the symbiotic relationship between web designers and musicians in creating a comprehensive digital experience. The project underlined the benefits of having real clients in training scenarios, offering Umuzi's students a practical, hands-on learning experience.

This collaboration not only enhanced the online presence of the artists but also provided invaluable industry exposure to the students, aligning with Umuzi's mission of enabling youth to access high-value tech and creative careers. The success of this project demonstrates the effectiveness of practical, project-based learning in bridging the gap between talent and opportunity in South Africa's challenging employment landscape.

This case study highlights the symbiotic relationship between web designers and musicians in creating a comprehensive digital experience. The project underlined the benefits of having real clients in training scenarios, offering Umuzi's students a practical, hands-on learning experience.

This collaboration not only enhanced the online presence of the artists but also provided invaluable industry exposure to the students, aligning with Umuzi's mission of enabling youth to access high-value tech and creative careers. The success of this project demonstrates the effectiveness of practical, project-based learning in bridging the gap between talent and opportunity in South Africa's challenging employment landscape.

This case study highlights the symbiotic relationship between web designers and musicians in creating a comprehensive digital experience. The project underlined the benefits of having real clients in training scenarios, offering Umuzi's students a practical, hands-on learning experience.

This collaboration not only enhanced the online presence of the artists but also provided invaluable industry exposure to the students, aligning with Umuzi's mission of enabling youth to access high-value tech and creative careers. The success of this project demonstrates the effectiveness of practical, project-based learning in bridging the gap between talent and opportunity in South Africa's challenging employment landscape.

This case study highlights the symbiotic relationship between web designers and musicians in creating a comprehensive digital experience. The project underlined the benefits of having real clients in training scenarios, offering Umuzi's students a practical, hands-on learning experience.

This collaboration not only enhanced the online presence of the artists but also provided invaluable industry exposure to the students, aligning with Umuzi's mission of enabling youth to access high-value tech and creative careers. The success of this project demonstrates the effectiveness of practical, project-based learning in bridging the gap between talent and opportunity in South Africa's challenging employment landscape.

This case study highlights the symbiotic relationship between web designers and musicians in creating a comprehensive digital experience. The project underlined the benefits of having real clients in training scenarios, offering Umuzi's students a practical, hands-on learning experience.

This collaboration not only enhanced the online presence of the artists but also provided invaluable industry exposure to the students, aligning with Umuzi's mission of enabling youth to access high-value tech and creative careers. The success of this project demonstrates the effectiveness of practical, project-based learning in bridging the gap between talent and opportunity in South Africa's challenging employment landscape.

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